To our Schweid & Sons Family,

We at Schweid and Sons take enormous pride in feeding American families and communities. We've thrived because you've placed your trust in us for more than 40 years.

Despite these difficult times, we pledge that we will continue to maintain the finest quality and availability of all products carrying our name.

We feed your families and there is no greater responsibility.

Rest assured that Schweid and Sons is dedicated to supporting our food service partners. And, if you’re eager to find our products on your supermarket shelves, we’re fully committed to meeting your needs. And if your local store is out of stock, let us know and we'll get on it immediately.

As a family business, we pledge to treat each of you as we treat each other: with respect, care and best wishes for good health in the days and months ahead.

Spend this time safely with your loved ones. Do not hesitate to contact us at 201-939-4747 with any questions.

 

 

Be well,

Jamie Schweid

julie-zucker-branded-restaurants-like-bite-share

Julie Zucker is the Director of Marketing and Promotions for Branded Restaurants, a title that does not do justice to all the things that Julie oversees. Branded Restaurants owns Big Daddy’s and Duke’s (note: this podcast was recorded before the untimely closing of City Crab) so Julie has to spend all day thinking about marketing 2  brands with 5 different locations. She joins the Like, Bite & Share Podcast to share her knowledge and best practices for juggling different restaurant concepts.

ABOUT THE SHOW

Like Bite & Share is a podcast about marketing in the food business, brought to you by Schweid & Sons. Each episode includes an insightful interview with food marketing professionals.

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SHOW NOTES

Resources mentioned in this episode:

Key Takeaways:

  • Anyone in a marketing role with multiple brands needs to have a unique ability to multitask.
  • Engage your audience through contests and promotions. Use these things to cross pollenate amongst your social channels. For example, use your mailing list to advertise a contest on Facebook. Follow up and engage with everyone who participates in your promotions.
  • Incentivize your email list. If you are a restaurant, give people a discount off of their next meal to sign up. Then they will be aware of all of your promotions as long as they are on your list.
  • Don’t spam your list. Send emails when you have something important to share, like a promotion or an event. It’s best to send emails that offer something to your subscribers.
  • Food tracking programs like Vero produce incredibly useful information, especially when it comes to menu development. If no one is eating a certain dish, it should be removed from the menu. Use Vero to adjust the menu based on what is selling.
  • Plan your social media calendars out as far in advance as you can. That helps you get out ahead of big events, like the World Cup, olympics, SuperBowl, etc. This leaves you with more time to be creative in real time.
  • Be a part of the community with your customers. Engage with their posts related to your brands, and repost their content from time to time.

Learn more about Julie Zucker

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